Bridge Communications

CREATIVE STRATEGY. INSPIRED COMMUNICATIONS.

About Us

At Bridge Communications we understand that communications is the key to the success of any business. We are rigorous planners, who offer consistent branding and targeted messaging. While we take our work seriously, we also enjoy what we do.

What We Do

Evidence – Based Communications

We are strong believers in numbers – communications is both an art and a science, and we support our work with research and ongoing assessment. Metrics mean marvellous campaigns. So does alliteration!

PUBLIC RELATIONS

Public relations requires time, planning, and constant reinforcement. We understand how the media works and have established contacts and strong relationships. It’s what you know and who you know.

MARKETING

We create effective programs that achieve desired results. Our hands-on approach enables us to quickly take advantage of new marketing opportunities—maximizing budgets and expanding potential. Sometimes it seems like magic.

ONLINE & SOCIAL MARKETING

We work closely with leading online-based marketing experts to match our knowledge and creativity with today’s technology.

COMMUNITY RELATIONS

Business needs to have a stake in a community in order to be successful. We interact with and manage stakeholders to maximize favourable opinion and minimize obstacles to success. We believe that engagement and approaching stakeholders with a kind heart can accomplish great things.

CRISIS MANAGEMENT

No one wants a crisis. But they happen. We know how to handle a crisis and we do it with thoughtfulness and respect. All our clients have crisis management plans and if one hits – we are on the scene immediately.

STRATEGIC PLANNING

Strategic plans provide a critical path for all aspects of our plans, including community activities, advertising, public relations, collateral, special events, and paid advertising.

Projects

Here is a small sample of the awesome projects we’ve worked on.

Find out how we can successfully deliver you message

The Team

BIG PICTURE: We leave no stone unturned.

At Bridge Communications, we have over 30 years of experience. We are focused on producing results and getting the job done. Our commitment is to provide our clients with sound, practical and effective programs with measurable results – and we do it! Working with us is working with proven experts. And did we mention we are a lot of fun.

MARLIE ODEN – Managing Director

MARLIE ODEN – Managing Director

“Our goal is to ensure that our clients are never seen as ordinary. Whether it’s marketing, strategic planning, communications, consultation or public relations, our clients stand out.”

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Marlie began her marketing career in her hometown of Edmonton, soon moving to Vancouver to join McKim Advertising to manage the premier Tourism British Columbia account. Since founding Bridge Communications in 1995, Marlie has had the opportunity to undertake strategic planning, marketing, communications planning, public consultation, and public relations for a number of organizations including Variety – the Children’s Charity, the College of Registered Nurses of BC, the BC Registered Health Professionals, the BC College of Social Workers, the City of Vancouver, DP World and dozens of non-profit groups.

Known as a skilled facilitator, Marlie is adept is getting straight to the issue and to the point, while ensuring that everyone around the table is treated with respect.

An active member of the community, she serves on the boards of the Vancouver International Film Festival and Bard on the Beach and has recently concluded her tenure as chair of Vancouver TheatreSports™ League. Her work in the community has been acknowledged with a number of awards.

Marlie is a graduate of the Canadian Board Diversity Council’s director education program, attended the federal government school for Crown corporation board members and is a member of the Institute of Corporate Directors (ICD).

NORENE KIMBERLEY – Associate

NORENE KIMBERLEY – Associate

“The thing about Bridge is, we know how to make an organization’s messaging tick. And whether our client is a product, or a service, or an organization, knowing how to build compelling, on strategy messaging is a terrifically useful complement to communications planning and execution. You just don’t get that everywhere.”

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Norene has been in the marketing and communications business for 35 years. She has successfully managed clients in the government, industrial, consumer product, tourism, hospitality, financial services and retail categories including Canada Safeway, Port Metro Vancouver, London Drugs, White Spot, Scott Paper and DP World.

She developed the strategy transforming the Workers’ Compensation Board of BC to its current WorkSafe BC brand identity including communications, advertising and public identity, a project not dissimilar in scope to that proposed for the District. Two additional related projects include the merger of First Heritage and Delta Credit Unions into its current Envision Financial identity, including naming and brand strategy; and the branding, launch and ongoing communications for BC’s successful container stewardship program, ‘Return-It’.

She is a past president of the Advertising Agency Association of BC, former board member for BCAMA, and twice chaired the annual Lotus Awards, BC’s premier advertising creative show. She currently serves on the board of the VanDusen Botanical Garden Association and sits on the Governance Committee.

ELYSE NEWBERT – Manager, Media & Strategic Communications

ELYSE NEWBERT – Manager, Media & Strategic Communications

”The media is a powerful communications tool for any client; an opportunity to tell your story, your way.  I ensure that story gets told to the audience that needs to hear it most.”

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Elyse Newbert is an experienced communications professional. Prior to joining Bridge Communications, Elyse gained extensive experience in communications planning, media relations and issues and crisis management working as Senior Staff to the federal minister responsible for Canadian Heritage and Official Languages, Industry and the Minister Responsible for British Columbia.

Most recently, Elyse ran the Ministers’ Regional Office in Vancouver, overseeing stakeholder relations and media management for the Federal Government in British Columbia.  Elyse was responsible for drafting province wide communications and tour plans for major federal announcements, including budgets and Speeches from the Throne, and led the creation of products for BC announcements. Elyse also had the responsibility of planning, leading and executing all public events for the Minister in British Columbia.

Elyse brings almost a decade of experience in high stakes communications and event planning, with a deep understanding of the media market in British Columbia and what it takes to deliver a strong message to the public.  With a specialization in media training, messaging, crisis management and event planning, Elyse will help any client plan, execute and deliver on a communications plan.

A graduate of the University of Toronto with a Honours BA in History and Political Science, Elyse also enjoys the arts, reading and running.  Elyse is married, and is the proud owner of a rescued, toothless black cat named Rosie.

Testimonials

We worked with Bridge Communications for a provincial public awareness campaign. Thanks to Marlie and Norene’s expertise, we established a benchmark and created a successful campaign across TV, print, radio and online. We highly recommend Bridge Communications.

BROOKE FORBES
The College of Pharmacists of BC
We have benefited from the creative and thoughtful expertise of the Bridge team. Their work to support our organization and its efforts to gain a public profile that has impact, has been exceptional and helpful.
CYNTHIA JOHANSEN BC Health Regulators

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OUR MAILING ADDRESS:

PO BOX Olympic Village,
Vancouver B.C., V6J 5C5
+1 (604) 727 3120
marlie@bridgecommunications.ca

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