Public Safety Campaign
CLIENT BC Health Regulators
“Saying you are one doesn’t make you one”
Bridge Communications has undertaken all aspects of communication since the BC Health Regulators were founded in 2012. Representing 2 regulatory colleges and over 100 000 health professionals, Bridge has created two public awareness campaigns that have included: branding, television ads, digital ads, social media , displays and multicultural campaigns. The 2016 campaign is themed around “Saying you are one doesn’t make you one.” is designed to encourage British Columbians to ensure their health care professional is licensed and operating professionally.
Featuring children acting as unlicensed health care professional with disastrous, and humorous results, the “Saying you are one doesn’t make you one” campaign aims to have all British Columbians ensure their health care professionals are licensed.
With over 20 health professions regulated by a college, from dentists to practitioners of traditional Chinese medicine to opticians, regulatory colleges ensure that their licensed professionals are qualified and operating safely. Regulatory Colleges are there to ensure that the pubic receives safe care and that they can trust in their health professional. If the public has questions about a regulated health care professional, there are ways to address them, including contacting the professional’s regulatory college.
British Columbians are encouraged to visit the BC Health Regulators website at
www.bchealthregulators.ca to learn about all the colleges in British Columbia, the professions that are regulated, and how the public can ensure they are receiving safe and professional services.
The campaign launched on September 21, and can be found across digital platforms and on television.